We have all heard of #BlackLivesMatter, #ALSIceBucketChallenge, and the #NODAPL movement; but how effective can hashtag activism really be?
Hashtag activism is a term that started appearing during the Occupy Wall Street Movement. Hashtagging and clicking are how the majority of millennials take part in modern day “Activism”. It is easy, you see a video that makes you feel something, you click it, share it and hashtag it. You then feel like you are making a difference, but are you really? The majority of millennials do use social media and believe it to be an effective tool for discussing topical social issues. The majority of the time, however, there are little or no tangible results. Do you remember the #Kony2012 and #BringBackOurGirls campaigns? The amount of attention that both of these campaigns received was unprecedented. Millions of people shared and tweeted, hashtagged and liked, but to little avail. Both of these campaigns received lots of media attention and clicktivists from all over the world made these campaigns known. Even after being dubbed the most viral video in history little difference was seen on the ground at the time. The campaign did lead to the Uganda military claiming they would capture Kony “dead or alive”, America also sent its own advisors to help. The African Union even send 5000 troops to help capture Kony. So much was done at the time but to little avail. Kony is still alive and free today, he is not, however “at large” as he was claimed to be before. He is now in hiding and has only around 100 troops compared to the 3000 he had before.
The majority of ” activism” nowadays is only skin deep, surface value activism; With little depth or meaning. Social activism in the past was real activism, with real risk and real tangible results. Look at the suffragettes, the coal mining communities, gay rights activists and numerous other groups who gambled with their lives and livelihoods. We now look back as we usually do, with ‘rose tinted glasses’, we idolize these people and now and paint them as heroes. There is little risk now, you feel morally superior when protesting with little risk to yourself or those around you the majority of the time. Slacktivism promotes this more and more, it does bring awareness to situations where in times gone by, no one would have even heard of them. Hashtagging and sharing is creating a generation where everyone is an activist, this is devaluing the word itself. People see something online and they can go out and protest in hundreds of thousands. A great number of people not even understanding fully the situation they are protesting, they have little knowledge of either side, theirs included. In the past, you totally and wholeheartedly believed in what you were fighting for. This is the great problem with the left now, they believe themselves morally superior to the right. There is no dialogue, if a Neo-Nazi approaches a podium to give their opinions, they are booed and attacked, they are called a bigot and a racist(they are by the way). This is what clicktivism is creating, a generation who believe themselves to be morally superior because they stand in some protest or share and hashtag something. It all comes down to knowledge and todays ‘activists’ seem to have little.
The individual being a Slacktavist